Why is social media addictive?

Credit: Dall-E
The short answer: because the apps are designed to be. As the late Edward O. Wilson famously stated, “the real problem of humanity is the following: we have Paleolithic emotions, medieval institutions, and god-like technology.” While civilization is spurring-off new marvels every day, our brains are the same as they were in pre-historic times, and our biological hardware can’t keep up with the rapid developments of modern life. As such, technology has outsmarted us. It can learn and predict what we like based on our psychological biases and vulnerabilities, so getting sucked into our smartphones is anything but an accident.
from Android Authority https://ift.tt/4GuTqn5
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